Lead Tracking for Service Businesses
Same attribution precision as e-commerce. For service businesses. Set up in 5 minutes — all your GA4 events imported automatically.
Start 14-day free trialNo credit card required. All your GA4 events imported automatically during setup.
Set Up in 5 Minutes, Not 5 Hours
Our guided onboarding wizard walks you through everything — connect GA4, import your events, add the tracking script, and configure conversions. No developer needed, no manual setup. You are ready to track leads before your coffee gets cold.
Every Lead. Traced to Its Source.
Form submissions, phone clicks, email inquiries — all captured with full attribution. Know exactly which Google Ad, Meta campaign, or organic page brought each lead. No more guessing which channels actually work.
All Your GA4 Events, Imported Automatically
Connect your GA4 property and every event is discovered and imported instantly — form submissions, phone clicks, demo bookings, CTA clicks. Then just toggle which ones to track as conversions and show in your reports. No code changes, no manual configuration.
See What Works Across Every Channel
Organic search, Google Ads, Meta Ads, referrals, email campaigns — see conversion rates side by side. Know which channel delivers the most leads per session. Stop funding underperformers.
Landing Pages That Convert — Find Them
See exactly which pages drive leads. Filter by session count, conversions, or conversion rate. Drill down by channel. Find your top performers and double down. Identify underperformers before they waste more budget.
Know When Conversions Happen
See exactly which hours and days drive the most leads. Spot patterns in when your audience converts and align your ad schedules, staffing, and follow-ups to match. No more wasting budget on hours that never convert.
Server-Side Tracking That Actually Reaches Ad Platforms
Browser pixels get blocked by ad blockers and consent banners. Enalitica sends conversion data server-side to Meta Conversions API and Google Enhanced Conversions. Real signals from real leads, better optimization, lower cost per lead.
Multi-Business Support for Agencies
Managing multiple clients or service businesses? Growth and Agency plans let you track leads across all of them from one account. Each business gets its own dashboard, events, and attribution data. One login, full visibility, no switching between tools.
Questions you can answer
Insights you get at a glance from the dashboard.
“Which Google Ads keyword brought the most leads this month?”
“What's our cost per lead on Meta vs Google?”
“Which landing page has the highest form submission rate?”
“Did that phone call come from our ad campaign?”
“Are email campaigns driving any actual inquiries?”
“Which channel should get more budget next quarter?”
“How many leads did we get from organic search this week?”
“Which events should I send to Meta CAPI for better ad optimization?”
Frequently Asked Questions
How long does setup take?
About 5 minutes. Our onboarding wizard guides you step by step — connect GA4, import events automatically, add the tracking script, and you are done. No developer needed.
How does lead tracking work without a shopping cart?
We capture GCLID and FBCLID when visitors land on your site, then link them to form submissions, phone clicks, and email clicks. In the EU, cookie consent is required before the tracking script fires. Once consent is given, attribution works server-side for maximum accuracy.
Do I need to configure events manually?
No. When you connect GA4, all your existing events are discovered and imported automatically. You just toggle which ones to track as conversions. If you add new events in GA4 later, they show up in Enalitica too.
What is server-side conversion tracking?
Instead of relying on browser pixels (which get blocked by ad blockers and cookie consent), Enalitica sends conversion data directly from the server to Meta Conversions API and Google Enhanced Conversions. This means more accurate data, better ad optimization, and lower cost per lead.
Does this work with Google Ads and Meta Ads?
Yes. Lead data is sent to both Meta Conversions API and Google Enhanced Conversions automatically. Your ad platforms get real conversion signals for better optimization.
What types of businesses is this for?
Any service business that generates leads instead of online sales — agencies, consultants, lawyers, dentists, SaaS companies, B2B services. If your "conversion" is a form submission or phone call, this is for you.
Is there a free trial?
Yes. You get a full 14-day free trial with complete access to all features. Import your events, set up tracking, and see real results before you pay anything.
Can I manage multiple businesses?
Yes. Growth and Agency plans support multiple service businesses under one account. Each gets its own dashboard, events, and attribution data.
Ready to see it in action?
Full access for 14 days. Import your GA4 events, set up server-side tracking, and see real attribution data — all in under 5 minutes.
Start your 14-day free trial