Attribution
Microsoft Ads Attribution: How Bing Counts a Conversion and What Your Orders Say
Microsoft Ads attribution: the msclkid click id, UET, conversion windows, data-driven attribution, and how orders settle Microsoft versus Google claims.
Blog
Insights on e-commerce analytics, tracking, and marketing attribution.
Attribution
ChatGPT Ads Attribution: How OpenAI Counts a Conversion and How Your Orders Count It
ChatGPT ads attribution: the oppref click id, OpenAI's windows, why paid and free ChatGPT look alike in GA4, and how orders tell them apart.
Attribution
The Meta Ads Halo Effect: Why Organic and Direct Rise With Your Meta Budget
The Meta ads halo effect: why brand searches, organic and direct traffic rise with Meta spend, what studies measured, and how to read the Meta row.
Profit & POAS
How to Optimize Your Ad Budget From Real Orders
How to optimize your ad budget as a store owner: four questions answered from orders and margins, when to raise, keep or cut, and how to check your agency.
Attribution
Ecommerce Product Attribution: Which Channel Sells Which Product
Ecommerce product attribution: which channel sells which product at what margin, why campaign ROAS hides it, and honest recommendation revenue.
Tracking & CAPI
Google Conversions API: What Google Ads Has Instead of CAPI
No Google conversions API exists. What Google Ads offers instead of CAPI: click uploads, enhanced conversions, Data Manager API and a rule against double.
Attribution
Connect ChatGPT to Your Store Data (MCP): Ask Anything
Connect ChatGPT to your store data over MCP and ask plain questions: revenue, campaigns, customer journeys, won leads. Read-only, no customer personal data.
Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Attribution
TrueROAS vs Enalitica: Pricing, Journeys and MCP Compared
TrueROAS vs Enalitica, checked on TrueROAS's site, September 2026: revenue-based pricing, journey per order, MCP for your own AI, EU hosting. Where each wins.
Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.