Order-based attribution for e-commerce stores

Do you know which of your ads
became orders?

Want to find out? Real ROAS (return on ad spend) by channel, campaign and keyword, built from your actual WooCommerce and Shopify orders. Not GA4 estimates. Click any number and the real transactions appear.

No credit card. Connect your WooCommerce or Shopify store in 5 minutes.

Every order captured
Direct + Multi-Touch ROAS
Attribution down to the keyword
Refunds deducted from revenue
app.enalitica.com/reports
Campaign revenue · 30 days
Multi-Touch Direct
Campaign ROAS Revenue
Winter Sale 3.6× €22,400
Brand Search 5.1× €9,800
Retargeting 2.7× €12,900
Broad Prospecting 1.4× €3,200
Click any campaign to see the orders behind it
Works with the tools you already use
WooCommerceShopifyGoogle AdsMetaLinkedIn AdsGoogle Analytics 4Google Search Console
Real vs claimed

Your ROAS, next to what Google, Meta and LinkedIn claim.

See Direct and Multi-Touch ROAS side by side, right beside the platforms’ own reported numbers. Both claim the same order. Stop taking their word for it.

Direct + Multi-Touch, per campaign
Platform claim vs real revenue
No more double-counted sales
Winter Sale · reported ROAS
Google says
6.2×
Meta says
4.5×
Real revenue
3.6×
Both platforms claim the same order. We count it once.
Every number is real

Click any number. See the real order behind it.

Customer name, order value, products, WooCommerce ID. Real transactions, not estimates. Every figure on the dashboard opens into the orders that made it.

Customer, value and products
WooCommerce and Shopify order IDs
Refunds and coupons reconciled
Order #WC-48213 Attributed
CustomerMarko Novak
Order value€1,240
ProductsSofa bed + 2
Attribution
ChannelGoogle Ads
Keyword"sofa bed"
Click IDGCLID · Cj0K…
Keyword drill-down

Find the keyword that closes, not just clicks.

Drill into any campaign to Direct and Multi-Touch revenue per search term. Kill the keywords that burn budget, scale the ones that actually sell.

Revenue per search term
Direct vs Multi-Touch per keyword
Spot wasted spend in seconds
Keywords · Winter Sale by revenue
"sofa bed"€8,940
"corner sofa"€5,120
"cheap couch"€180
"cheap couch" burns clicks, never sells. Pause it.
Order-based, not pixel-based

Every report is built from real orders, not pixel estimates.

Pixel tools rebuild your revenue from the aggregate numbers GA4 and Meta report. Enalitica reads the actual order from your store and matches it to the click that earned it, so every report you act on is a real transaction.

In their words

What our customers say

Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
Ajda Novak
Ajda Novak
OTB Marketing
Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before.
Tilen Ledić
Tilen Ledić
Opremisidom

See your real e-commerce numbers.

Import 30 days of orders during a 5-minute setup. Free plan, no credit card, your data stays yours.

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Real numbers day oneNo credit card