Order-based attribution for e-commerce stores
Do you know which of your ads
became orders?
Want to find out? Every order in your store, matched to the ad that brought it, with the profit it left. Ask which campaigns earn and which lose, and get a straight answer. Click any number and the real orders appear.
Orders importing the same day. Your data stays yours.
Ask a simple question. Get a straight answer.
Once your store is connected, you ask ChatGPT, Claude, Gemini or Grok in your own words and it answers from your real orders, in plain language. The detailed tables below stay for your team.
Your agency or marketer gets the same numbers as tables, down to the keyword, with what the platform claims next to them. See below
Read-only. No customer data leaves your account. Part of the Growth plan and higher.
How the connection works
Demo numbers, real questions. On your connection the same questions run on your data.
Your ROAS, next to what Google, Meta and LinkedIn claim.
See Direct and Multi-Touch ROAS side by side, right beside the platforms’ own reported numbers. Both claim the same order. Stop taking their word for it.
Click any number. See the real order behind it.
Customer name, order value, products, WooCommerce ID. Real transactions, not estimates. Every figure on the dashboard opens into the orders that made it.
Find the keyword that closes, not just clicks.
Drill into any campaign to Direct and Multi-Touch revenue per search term. Kill the keywords that burn budget, scale the ones that actually sell.
Know what a campaign earns, what a customer costs, and who comes back.
Next to ROAS, every campaign shows the profit it leaves after product costs, shipping, fees and returns. You see exactly what winning a new customer costs you and when they pay themselves back, and which channels bring customers who keep buying instead of one-time bargain hunters.
One timeline per order, first click to sale
A report that says Google Ads brought 41 orders answers how much, and says nothing about how any single one happened. Open any order and the path unfolds: the first measured touch with its click ID, every session with the pages read in it, the days between them, and the purchase at the end.
What a journey showsEvery report is built from real orders, not pixel estimates.
Pixel tools rebuild your revenue from the aggregate numbers GA4 and Meta report. Enalitica reads the actual order from your store and matches it to the click that earned it, so every report you act on is a real transaction.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
SEO always gets undervalued because analytics only credits the last click. Enalitica shows us the full picture. One month organic was worth 41% more once assisted enquiries were counted. Organic also played a part in nearly 60% of the assisted revenue credited to Google Ads. Now I can finally prove what SEO really brings.
Frequently asked questions
How is order-based attribution different from GA4?
GA4 models sessions and estimates conversions from sampled data. Enalitica starts from the actual WooCommerce or Shopify order and matches it to the click that closed it, so every number in a report is a real transaction, with refunds already deducted.
Which e-commerce platforms do you support?
WooCommerce, Shopify, Shopamine and custom stores. WooCommerce you connect on your own in minutes. Shopify and Shopamine we set up together with you through a private app built for your store; most stores are fully connected within a day. Your last 30 days of orders import as soon as the connection is live.
What happens with ad blockers and iOS users?
Click IDs are captured server-side on the order itself, not in a browser pixel, so ad blockers and Safari’s tracking prevention do not erase the source of a sale.
Can I see ROAS per keyword, not just per campaign?
Yes. Every campaign drills down to Direct and Multi-Touch revenue per search term, so you can pause keywords that only collect clicks and scale the ones that close orders.
Does Enalitica show profit or only revenue?
Both, side by side. POAS divides the profit left after product costs, shipping, fees and returns by ad spend, so a campaign with a flattering ROAS and no margin has nowhere to hide. Reports also show what a new customer costs and what they are worth over the following months.
How much does Enalitica cost?
The plans and what each one includes are on the pricing page, so you can pick the one that matches what you need.
See your real e-commerce numbers.
Import 30 days of orders during a 5-minute setup. Your data stays yours.
See plans and pricing