Attribution for service businesses
Do you know which of your ads
brought real customers?
Want to find out? Every form, call and email captured server-side and traced to the ad that sent it. Grade lead quality inline and see which channel actually brings buyers, not tire-kickers.
No credit card. Set up in minutes.
Every lead captured server-side, none lost to ad blockers.
Form submissions, phone clicks, email inquiries and downloads, all captured server-side with source, campaign and keyword. No ad-blocker or consent-banner gaps.
Grade quality inline. Find the channel that brings buyers.
Mark every lead new, qualified, converted or lost. Add notes, export to CSV, and see which channel delivers paying customers, not just inquiries.
Real cost per qualified lead. Per channel.
Compare Google Ads, Meta, LinkedIn and organic on cost per qualified lead, not cost per click. The metric that actually pays your bills.
Enter revenue per deal and close rate. ROI per channel computes itself.
Three dials, your numbers: what a closed deal is worth, what share of inquiries you close, and what share is qualified. The table instantly shows value, cost per qualified lead and ROI for every channel, and campaigns expand with their real ad spend. Grade leads as won and the estimate upgrades itself to actual, marked as such.
See where visitors drop off, step by step.
Define your path once, plain URLs, one funnel per configurator or booking flow, and the report shows how many people reach each step, how many remain from the start, and where the drop happens. The last step can count real submitted forms instead of page views, and every step opens by channel.
See which companies respond to your LinkedIn ads.
Engaged companies, target-account coverage, and matching against the companies that actually became customers. Numbers are shown as LinkedIn provides them, aggregated and approximate, never "who clicked". For B2B services this is the difference between spending on reach and spending on the accounts you want.
Every lead is a real inquiry, traced to a real ad.
Pixel tools estimate conversions from the aggregate numbers GA4 and Meta report. Enalitica captures the actual inquiry server-side and matches it to the click that sent it, so the channel you scale is the one that truly brings customers.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before.
Frequently asked questions
How does lead attribution for service businesses work?
Every form submission, call and email is captured server-side and matched to the ad click that brought the visitor, so each inquiry arrives with its channel, campaign and keyword already attached.
Can I track phone calls and emails, not just forms?
Yes. Calls and emails are captured alongside forms, so quote requests that skip your form still count and still carry the ad that produced them.
How does lead quality grading work?
You mark each lead as qualified or not, directly in the lead table. Reports then show cost per qualified lead per channel, so budget follows the channels that bring buyers, not tire-kickers.
Do ad blockers break lead tracking?
No. Capture happens server-side rather than in a browser pixel, so ad blockers and Safari’s tracking prevention do not cut the link between an inquiry and the ad that sent it.
Can I see return on investment per channel, not just cost?
Yes. Enter the deal value when a lead is won and every channel shows what its inquiries cost and how much business they returned, so budget decisions rest on returns instead of inquiry counts.
Can I see where visitors drop off in a configurator or booking flow?
Yes. The page funnel lets you define steps by URL, one funnel per flow, and shows people, share remaining and drop-off per step, with the last step optionally counting real submitted forms. Available on the Growth plan.
Does Enalitica show which companies engage with LinkedIn ads?
Yes. LinkedIn B2B insights list engaged companies, target-account coverage and matching against won customers, using LinkedIn aggregated company data. Available on the Growth plan.
How much does Enalitica cost?
There is a free plan and a full 14-day trial, no credit card required. Paid plans start at €49 per month.
See which ads bring real customers.
Import 30 days of leads during a 5-minute setup. Free plan, no credit card, your data stays yours.
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