Independent analytics
Everyone grading your marketing
has a stake in the grade.
Who has none? Google reports its own conversions. Meta reports its own. Klaviyo grades its own emails, the affiliate network invoices the sales it measures, and your agency reports from the numbers the platforms hand it. Enalitica counts from your real orders and earns nothing from the result. You just see what works, and move budget where there is progress.
No credit card. Your orders import during a 5-minute setup.
Meta and Google both claim the same order.
A buyer clicks a Meta ad on Monday and a Google ad on Thursday. Both platforms report a conversion, both ROAS figures look great, and the sum of their claims is more sales than your store made. Neither is lying; each answers only "did my ad touch this sale?". Enalitica writes both clicks on the one order and shows a single owner, with the assist visible.
Klaviyo, coupon sites and networks measure their own success.
Email tools credit a sale to the last opened email. Coupon sites take the last click at your checkout. Affiliate networks invoice commissions for the sales they themselves measure. Each tool can bend the result its way without lying, because each sees only its own touch. On the order, all the touches sit side by side and the bending stops.
Give your agency a referee you both trust.
This is not about catching anyone. An honest agency lives with a frustrating problem: it reports from platform numbers because that is all it has. Order-based reports give both sides one source of truth: the owner sees what the spend really returned, and a good agency finally gets to prove its work with numbers nobody can argue with.
Check any number in five minutes.
Every figure in Enalitica opens to the real orders behind it: customer, value, products, and the clicks that led there. When a platform report and your report disagree, you do not argue about methodology; you open the orders and look. That is what independence means in practice.
Independence is not a feature. It is the position.
We do not sell ads, manage budgets or take commissions. Our only job is that your numbers are right, because that is the only reason to pay for analytics.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before.
FAQ
What does independent analytics mean?
Analytics measured by a party with no financial stake in the result. Ad platforms, email tools and affiliate networks all report their own performance; Enalitica counts from your store’s real orders and earns nothing when a channel looks good.
Why do Meta, Google and GA4 report different numbers?
Each measures with its own attribution rules, windows and modeling, and each claims the sales its own ads touched. The same order is regularly claimed by more than one platform, so the claims add up to more than your real sales.
Is Enalitica against agencies?
No. Many of our users are agencies. Order-based reports protect good agencies: they prove the work with numbers the client cannot dispute, and white-label AI reports carry the agency’s own logo.
How can I verify my agency’s or platform’s report?
Compare it against your own orders for the same period. In Enalitica every channel shows the orders behind its revenue, so a claimed conversion either exists as a real order with that click on it, or it does not.
Does Enalitica manage my ad spend?
No. Enalitica measures. Where it proposes actions, like weekly campaign verdicts, they are proposals with the evidence attached; nothing changes without you or your agency deciding.
What data does this require?
Your store’s orders (WooCommerce, Shopify or Shopamine), plus read access to the ad accounts you want compared. Setup takes about five minutes and starts with a 14-day full trial, no credit card.
Get the number nobody has an interest in bending.
Import 30 days of orders during a 5-minute setup and compare them against what your platforms claim. Free plan, no credit card.
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