Do you really know which ads
make you money?
Want to find out? Enalitica reads your real orders, matches each one to the ad that brought it, and tells you in plain words what earns money and what does not. Ask it the way you would ask a colleague.
Enalitica is a marketing analytics app for online shops and service businesses. With your permission it connects to your Google Ads, Google Analytics 4, Google Search Console and Meta accounts, reads their reports, matches ad clicks to the real orders in your shop, and sends your purchase conversions back to Google Ads and Meta. It never changes your campaigns without you.
Cancel anytime. Your data stays yours.
Ask a simple question. Get a straight answer.
Once your store is connected, you ask ChatGPT, Claude, Gemini or Grok in your own words and it answers from your real orders, in plain language. The detailed tables stay for your team.
Your agency or marketer gets the same numbers as tables, down to the keyword, with what the platform claims next to them. See the reports
Read-only. No customer data leaves your account. Part of the Growth plan and higher.
How the connection works
Demo numbers, real questions. On your connection the same questions run on your data.
E-commerce or services? We follow the money either way.
For e-commerce
Know the true ROAS and profit (POAS) of every campaign, down to the keyword, plus what a new customer costs you and what they are worth over time. Stop paying for clicks that never become orders.
For services
Trace every lead, form, call or email, to the ad that sent it. Add the deal value and see what every channel costs and what it returns.
Everyone grading your marketing has a stake in the grade.
Each platform reports its own conversions, and both claim the same order. Their number sells their ads.
Reports built from the numbers the platforms hand over. The good agencies want a neutral referee as much as you do.
Klaviyo grades its own emails. The affiliate network invoices the sales it measures itself. The referee is a player.
Enalitica counts from your real orders and has no stake in the result. You simply see what works and what does not, and move budget where there is progress.
You're scaling the campaigns that look good in GA4, instead of the ones that actually bring orders.
of visitors never reach GA4. Their orders get pinned on the wrong channel, so you cut the ad that actually worked.
then the cookie dies. Long-consideration purchases look like "Direct", and the ad that first brought the customer to you looks worthless.
of EU shoppers say no to tracking. GA4 sees nothing, so you raise budgets on a guess.
You had 100 orders. GA4 tracked 60. The missing 40 aren't gone, they're credited to the wrong ad. That's how good money keeps chasing bad campaigns.
From guessing to knowing.
Other tools count pixels. We count orders.
Pixel trackers rebuild your sales from the aggregate numbers GA4 and Meta report. Enalitica reads the real order from your store and matches it to the click that earned it. Every figure traces back to a transaction you can open.
A 4× ROAS can still lose money. POAS shows the profit.
ROAS compares revenue to ad spend and stops there. POAS goes further. We subtract what the products cost you, plus shipping, payment fees and packaging, and divide what is left by your ad spend. Above 1.0 the campaign makes you money. Below 1.0 it is buying revenue at a loss. And because campaigns also assist purchases they do not get credit for, we compute POAS twice: direct only as the floor, and multi-touch (assists included) as the ceiling. You pause a campaign only when both are below 1.0.
MER: all your marketing in one number
All revenue divided by everything you spend on marketing: ads, agency and tools included. We also compute your personal break-even from your own margins, so you know exactly where profit starts.
Customer lifetime value (LTV)
See what a new customer costs you, what they buy again in the months that follow, and when they pay themselves back. Campaigns that look expensive often win on repeat orders.
Where every euro goes
Revenue at the top, then products, shipping, fees, ads and fixed costs. The number at the bottom is what actually stays with you each month.
Every number explains itself
Each metric comes with a plain-language explanation of exactly how it is computed. You never need an analyst to tell you what a number means.
Put every euro where it actually sells.
See Direct and Multi-Touch ROAS side by side, per campaign and per keyword, right next to what Google, Meta and LinkedIn claim. Click any number and the real orders appear: customer, value, products.
Win back the sales GA4 throws away. Meta itself grades how well.
Every order is recorded on your server, before ad blockers or cookie limits can touch it, then sent to Google and Meta as a conversion. Meta scores the quality of that feed and reports how many extra conversions it gained from it. You see both numbers in the app, per platform.
Wake up on the 2nd to a board report you didn't write.
Executive summary, channel-by-channel breakdown, and clear "scale this, pause that" recommendations. The AI writes the story. Every number comes straight from your data, never invented.
Every Monday, every campaign gets a verdict.
Keep, scale, improve or pause, computed from your real orders and profit, with the numbers attached. An improve verdict states the weekly gap to break-even in euros; a pause proposal comes with a countdown. Nothing changes without you.
Real numbers in four steps. Five minutes to the first one.
Connect your store
WooCommerce, Shopify, Shopamine or a custom store. One connection, we set it up with you.
We capture every order
Server-side, the moment it happens, with its click ID.
We match it to its ad
Each order tied to the campaign, ad and keyword that closed it.
We feed it back
Conversions pushed to Google and Meta automatically.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
SEO always gets undervalued because analytics only credits the last click. Enalitica shows us the full picture. One month organic was worth 41% more once assisted enquiries were counted. Organic also played a part in nearly 60% of the assisted revenue credited to Google Ads. Now I can finally prove what SEO really brings.
Tools you can use today, account or not
Everything runs in your browser; nothing you type is stored or sent anywhere.
UTM builder and validator
Build tagged campaign links from channel presets, or check your own: the tool shows which GA4 channel and which Enalitica channel each click lands in, and fixes mistakes with one click.
Open the toolBlended ROAS (MER) calculator
Your break-even point computed from gross margin, and a target with room for profit.
Open the toolCost per qualified lead calculator
CPQL, the most a lead may cost you, and monthly ROI from five numbers.
Open the toolOne timeline per order. First click to sale.
A report that says Google Ads brought 41 orders answers how much. It says nothing about how any one of them happened. Open any order and the whole path unfolds: the first measured touch, every session with the pages read in it, the gaps between them, and the purchase at the end.
The first touch with its channel, and the ad click ID behind it.
Every session with the pages that visitor actually read.
The waiting time between touches, from minutes to weeks.
For service businesses, the same path ending in an enquiry and the deal it became.
Start with a trial. Grow into it.
Every paid plan starts with a 14-day trial with a card, and one click cancels before the first charge.
Stop guessing which ads make money. Start knowing.
Import 30 days of orders during a 5-minute setup. Your data stays yours.
See plans and pricingFrom the Blog
Practical guides on e-commerce tracking, attribution, and getting more from your ad spend.
attribution Microsoft Ads Attribution: How Bing Counts a Conversion and What Your Orders Say
Microsoft Ads attribution: the msclkid click id, UET, conversion windows, data-driven attribution, and how orders settle Microsoft versus Google claims.
attribution ChatGPT Ads Attribution: How OpenAI Counts a Conversion and How Your Orders Count It
ChatGPT ads attribution: the oppref click id, OpenAI's windows, why paid and free ChatGPT look alike in GA4, and how orders tell them apart.
attribution The Meta Ads Halo Effect: Why Organic and Direct Rise With Your Meta Budget
The Meta ads halo effect: why brand searches, organic and direct traffic rise with Meta spend, what studies measured, and how to read the Meta row.