Founder of Enalitica
Tilen Ledic
"15 years in e-commerce. Every dashboard imaginable. Yet still impossible to know exactly which marketing was actually driving results. So I built the tool the market needs.
In 2010, I launched Opremisidom—an online furniture store—from my apartment in Slovenia. Interior design degree, furniture industry experience—but zero experience selling online.
Fast forward 15 years: 15,000+ products. Physical showroom. 7-figure annual revenue. A team.
But here's what nobody talks about: getting reliable numbers from existing tools was practically impossible.
Sure, I could see traffic in Google Analytics. Conversions in Google Ads. Orders in WooCommerce. But try to answer "which marketing actually drove this month's revenue?" and suddenly you're drowning in spreadsheets and conflicting numbers.
A customer sees a Meta ad. A week later, searches on Google. Clicks an organic link. Next day gets an email and buys. Who gets credit? Everyone. Google Ads claims the sale. Meta claims it too. The email platform claims it too. Meanwhile, my actual order count doesn't magically triple.
This isn't a minor annoyance when you're managing marketing budgets. It's the difference between scaling the right channels and wasting thousands on the wrong ones.
The SEO mystery
Even though I'd been in e-commerce for years, I didn't pay much attention to SEO—until I started blogging and affiliate marketing in 2017. That's where I really learned how organic traffic works.
I then successfully applied that knowledge to Opremisidom. Today, organic traffic is our most important channel—and I know how to handle every algorithm update Google throws our way.
So—I can pinpoint the technical reasons for drops or growth. But how much additional revenue does SEO actually bring? Nearly impossible to measure. Let alone figuring out how organic traffic assists conversions from other channels. Google doesn't tell you which keywords actually convert—and they delete the historical data after 16 months anyway.
The consulting wake-up call
In 2022, I started consulting for other e-commerce businesses. I expected to find a few stores with messy data. Instead, I found every single store struggling with the same problem.
CEOs who couldn't verify their agency's numbers. Agencies who couldn't prove their value. Marketing teams drowning in dashboards but starving for answers.
Why I built Enalitica
When I started consulting for other stores, I expected someone to have this problem solved. At least among those who hired me for SEO analysis—no one had a solution.
We all pay for tools that don't give clear answers—just narrowly focused metrics that don't tell you the full picture.
After more than six months of research and development, Enalitica was born. The tool I wished I had for those 15 years.
In the 6 months our company has been using it, we're not just saving massive amounts of time with filters, automation, and speed—we're making far more confident decisions about where to direct our marketing budget.
That's Enalitica.
From apartment to Enalitica
15 years of learning, mistakes, wins, and frustration with data. Every step led me here.
Opremisidom
Online furniture store from my apartment. Knew the industry, but nothing about selling online.
Affiliate marketing
3 blogs targeting the US market. This is where I really learned SEO—and first felt how hard it is to measure what drives results.
SEO knowledge applied
Transferred affiliate experience to Opremisidom. Today, organic traffic is our most important channel.
Consulting
Started helping other stores. Discovered every single one had the same problem with reliable data.
Enalitica
After more than six months of development—the tool I wished I had for those 15 years.
What we believe
Real numbers, not estimates
We track actual orders, not modeled conversions. When we say a campaign drove revenue, we can show you the exact orders.
Clear at first glance
No data science degree required. If you can read a spreadsheet, you can use Enalitica.
Your data belongs to you
Unlimited retention. Export anytime. We're not building a data moat—we're building a tool you'll want to keep using.
Ready to know your numbers?
Book a demo and I'll show you exactly how Enalitica can help your business.
Book a Demo