Free marketing calculators
Two free marketing calculators for owners who want a verdict, not just a number: blended ROAS with your break-even computed from gross margin, and cost per qualified lead with the most a lead may cost. Both run entirely in your browser; nothing you type is stored or sent anywhere.
Cost per qualified lead (CPQL) calculator
Enter ad spend, leads, qualified share, close rate and deal value. Get CPQL, the value of a lead (your break-even cost per lead) and monthly ROI, with a plain verdict.
Open the calculatorBlended ROAS (MER) calculator
Enter total revenue, total ad spend and gross margin. Get your blended ROAS, the break-even point below which ads lose money, and a target with room for profit.
Open the calculatorThe guides behind the calculators
Each calculator has a full write-up with worked examples: the cost per qualified lead guide shows why the channel ranking flips between CPL and CPQL, and the blended ROAS and MER guide explains why one blended number survives tracking loss when platform dashboards disagree.
When the estimates should become measured numbers, Enalitica runs the same math live on your real orders, leads and ad spend. Start free, no credit card needed.