Free marketing calculators
Free marketing tools for owners who want a verdict, not just a number: a double-counting check that compares what Meta and Google claim with the orders you had, what is left after marketing once the agency and the apps are counted, cost per qualified lead with the most a lead may cost, and a UTM validator that reads links the way the reports will. All run entirely in your browser; nothing you type is stored or sent anywhere.
Cost per qualified lead (CPQL) calculator
Enter ad spend, leads, qualified share, close rate and deal value. Get CPQL, the value of a lead (your break-even cost per lead) and monthly ROI, with a plain verdict.
Open the calculatorUTM builder and validator
Build tagged links from channel presets or paste your own, and see which GA4 channel and which Enalitica channel the click lands in, with warnings and a one-click auto-fix.
Open the calculatorAttribution overlap calculator (double-counting check)
Enter last month's orders and what Meta and Google Ads each report. See how much of your sales they claim together, how many orders were counted twice at the least, and how much GA4 saw.
Open the calculatorBlended ROAS and MER calculator
Enter revenue, ad spend, other marketing costs and gross margin. Get blended ROAS and MER as two separate numbers, the break-even below which marketing loses money, and the profit left after marketing.
Open the calculatorThe guides behind the calculators
Each calculator has a full write-up with worked examples: the cost per qualified lead guide shows why the channel ranking flips between CPL and CPQL, and the blended ROAS and MER guide explains why one blended number survives tracking loss when platform dashboards disagree.
When the estimates should become measured numbers, Enalitica runs the same math live on your real orders, leads and ad spend. See plans and pricing.