Affiliate attribution
Do you know which affiliate sales
were really earned by the partner?
The network says yes. Who checks? Enalitica captures the click IDs of eight affiliate networks alongside every ad click, writes them onto the same order, and counts the orders claimed by a network and an ad platform at once. Commission conversations start from evidence, not from reports that cannot see each other.
No credit card. The Affiliate tab appears on its own with your first partner click.
One sale can end up on three invoices.
A buyer clicks a partner review on Monday, meets your Meta retargeting on Wednesday, and searches your brand before buying. The network invoices a commission, Meta reports a conversion, Google reports another. Each system counts in its own silo; the commission is real money out, and the inflated ROAS steers next month’s budget.
See which partners bring buyers, not just clicks.
Revenue, orders and average order value per partner, plus the two signals that separate content partners from interceptors: the share of first-time customers and the days from click to purchase. A partner whose orders are new customers with a multi-day gap is introducing people to your store. One whose orders land minutes after the click is harvesting demand.
Check the network’s invoice against your own orders.
The network reports the orders it claims; your database holds what those orders actually carried. With the partner’s click ID stored on each order, the monthly reconciliation takes minutes: does the order exist, was it returned, does it carry this partner’s click, and did an ad platform also claim it?
Eight networks captured. UTM partners too.
The tracking script stores the network’s click ID in a first-party cookie for 90 days and writes it onto the order at checkout, exactly like an ad click ID. Links tagged utm_medium=affiliate count even without a network. Nothing to configure: the Affiliate tab appears in your reports with the first partner click.
The order is the only place where all the claims meet.
The network sees its click, Meta sees its pixel, Google sees its tag; none of them sees the others. Your orders are the one dataset where "the network claims this sale AND Meta claims this sale" is a checkable fact instead of a suspicion.
What our customers say
Tilen! I just wanted to tell you this. Today I created the monthly report for May, and your tool really is incredibly useful. You know we have attribution challenges and always will, given the specifics of our industry and the long buying paths. But having a report that attributes each channel (what Google says, what is direct, and what is influenced) genuinely gives a much more complete and reliable picture.
Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before.
FAQ
Which affiliate networks does Enalitica capture?
Awin (awc), CJ Affiliate (cjevent), impact.com (irclickid), ShareASale (sscid), Rakuten (ranSiteID), Refersion (rfsn), PartnerStack (ps_xid) and UpPromote (sca_ref). Any link tagged utm_medium=affiliate is recognised as affiliate traffic even without a network parameter.
Does Enalitica replace my affiliate network?
No. The network keeps doing partner recruitment, tracking links and payouts. Enalitica gives you your own independent copy of the evidence: which orders carry a partner click, which partners bring new customers, and which sales an ad platform also claims.
How does the Affiliate tab appear in my reports?
Automatically. The tracking script captures affiliate click IDs by default, and the moment the first order carries partner evidence, the Affiliate tab shows up in your reports. Stores without a partner program never see it.
What does "also claimed by ads" mean?
It counts orders where a valid ad click (Google, Meta, LinkedIn, Microsoft, TikTok) coexists with the partner evidence on the same order. The network’s commission and the platform’s ROAS are then both counting that sale, which means you may be paying for it twice.
Do coupon sites really take credit for sales at checkout?
Often. A buyer at your checkout searches for a discount code, clicks a coupon site, and its cookie becomes the freshest one; last-click commission rules then pay it for a sale that was already happening. The click-to-order gap per partner in Enalitica makes this pattern visible.
Is affiliate click capture GDPR-compliant?
Capture runs under the same consent gating as the rest of the Enalitica script: it respects the store’s consent platform, including Google Consent Mode, and data stays in the EU.
See which partner sales are real.
Connect your store, and the first affiliate click opens the tab on its own. 14 days of full access, no credit card.
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