Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Tag
#customer journey
5 articles tagged "customer journey"
Tracking & CAPI
Shopify Attribution: What the Order Knows and What It Never Will
Shopify attribution writes the channel onto every order by itself, but rarely the campaign or click ID. What Shopify knows, the 30-day limit, the full picture.
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.