Customer journeys
The whole path of every order, from first visit to sale.
A report that says Google brought 41 orders tells you how many. Open any one of them and you see how it happened: the first visit, the newsletter, the ad they clicked and how long they thought about it.
Order 10482 · 9 days, 4 visits
Demo shop. Illustrative numbers.
Why one click is not the story
Most of the decision happens before the last click.
1 in 4
journeys cross two or more channels before the purchase.
30%
of orders after an ad click come a day or more later; one in ten after a week.
1 in 9
orders that look "direct" had another visible channel earlier. Most direct sales really are direct.
Shops on Enalitica, 90 days to 25 September 2026. Aggregated; no shop can be identified.
01
First touch, with its ad click
The visit that started it all, with the campaign, search term or partner that brought it, even if the purchase came days later on another device.
02
Every visit, and what they read
Each session in order, with the pages read in it. You see which product pages, guides or price pages people read before deciding.
Pages read before buying
Demo shop. Illustrative numbers.
03
The waiting time between
Minutes, days or weeks between each step. Long gaps show which products need patience and which channel brings people back.
04
Enquiries too, for service businesses
The same path ends in an enquiry instead of an order, and when the enquiry becomes a deal by email, phone or in person, the revenue is attached to it.
Patterns, not just single stories.
- 01
Which channel opens
The channels that most often start journeys that end in a sale.
- 02
Which channel closes
The ones that most often get the last click before buying.
- 03
How long it takes
Typical days from first visit to purchase, per product group.
- 04
Ask in plain words
Your AI assistant can read the journey patterns and answer questions about them.
Questions owners ask
Journeys, in plain words
Where does the journey data come from?
From the Enalitica script on your site and the order in your shop. Visits are tied together with a first-party identifier, under the consent rules your site already uses.
Do I see customers' names?
A journey belongs to an order you can open in your own shop. Personal details are not shown in journey patterns or sent to AI assistants.
How far back does a journey go?
Raw page views are kept for 30 days; the journey built from them stays with the order.
Does it work for service businesses?
Yes. The path ends in an enquiry, and once the enquiry becomes a deal, its revenue is attached.
Open any order and see how it happened.
Journeys start building the day you add the script.
14 days free on every paid plan. Cancel with one click.