Campaign health
A verdict for every campaign, every Monday.
Keep, grow, fix or stop, decided from real sales and profit, with the numbers behind it. Your Monday meeting starts from the same facts, and nothing changes until you decide.
Week of 19 October
Demo shop. Illustrative numbers.
What the verdicts find
1 in 6
ad euros are flagged every week to fix or stop, with the reason attached.
4 weeks
of clean data behind every verdict, so one bad week does not trigger a panic.
0
changes made without you. A verdict is a proposal with evidence.
Averages across shops on Enalitica.
01
Decided from orders and profit, not platform claims
Each verdict rests on the orders that carried the campaign's click, the profit they left after product cost and delivery, and the trend over the last clean weeks.
02
The euro gap, not just a colour
A "fix" says how far the campaign is from paying for itself, in euros a week, so you can judge if the fix is worth the effort.
Why "Fix"?
Furniture, all channels
The evidence
Four clean weeks: €310 a week spent, 5.2× revenue, 0.6× after product and delivery costs. About €87 a week short of break-even. Most of the loss is on low-margin sofas.
Demo shop. Illustrative numbers.
03
Brand and new customers kept apart
Brand search that only harvests people who already know you is shown as such, next to the share of new customers each campaign brings.
How a Monday works.
- 01
The week closes
The finished week is checked for clean data: costs synced, orders imported.
- 02
Monday
Each campaign gets its verdict and the reason.
- 03
You decide
Keep the plan, change budgets yourself, or ask your agency.
- 04
Next Monday
The result of last week's decision shows up in the trend.
Questions owners ask
Verdicts, in plain words
Which campaigns get a verdict?
Google Ads campaigns with enough clean weeks of data. Campaigns with too little spend or too few orders are marked as not enough data instead of guessed.
Does Enalitica change my campaigns?
No. A verdict is a proposal with the evidence. You or your agency decide what to do.
What does "fix" mean in practice?
The campaign brings orders but not enough profit. The verdict shows the weekly euro gap to break-even and where the loss comes from, so you know whether to adjust or stop.
Which plan includes it?
Campaign health is part of the Growth plan and higher. See the pricing page for what each plan includes.
Start every Monday from the same facts.
Connect your shop and Google Ads. The first verdicts arrive after the first clean weeks.
14 days free on every paid plan. Cancel with one click.