Attribution
Microsoft Ads Attribution: How Bing Counts a Conversion and What Your Orders Say
Microsoft Ads attribution: the msclkid click id, UET, conversion windows, data-driven attribution, and how orders settle Microsoft versus Google claims.
Category
Attribution
Attribution models, customer journeys and order-based attribution for online stores: first-touch, last-touch, linear and multi-touch explained on real orders.
Attribution
ChatGPT Ads Attribution: How OpenAI Counts a Conversion and How Your Orders Count It
ChatGPT ads attribution: the oppref click id, OpenAI's windows, why paid and free ChatGPT look alike in GA4, and how orders tell them apart.
Attribution
The Meta Ads Halo Effect: Why Organic and Direct Rise With Your Meta Budget
The Meta ads halo effect: why brand searches, organic and direct traffic rise with Meta spend, what studies measured, and how to read the Meta row.
Attribution
Ecommerce Product Attribution: Which Channel Sells Which Product
Ecommerce product attribution: which channel sells which product at what margin, why campaign ROAS hides it, and honest recommendation revenue.
Attribution
Connect ChatGPT to Your Store Data (MCP): Ask Anything
Connect ChatGPT to your store data over MCP and ask plain questions: revenue, campaigns, customer journeys, won leads. Read-only, no customer personal data.
Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Attribution
TrueROAS vs Enalitica: Pricing, Journeys and MCP Compared
TrueROAS vs Enalitica, checked on TrueROAS's site, September 2026: revenue-based pricing, journey per order, MCP for your own AI, EU hosting. Where each wins.
Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.
Attribution
Privacy-Safe Attribution: Replacing Last-Click Without Fingerprinting
Privacy-safe attribution defined properly: why last-click is dying, the four-layer stack that replaces it, and a migration checklist for stores.
Attribution
Self-Reported Attribution: When the Customer Tells You the Channel
Self-reported attribution explained: how 'where did you hear about us' gives TV, billboards, word of mouth and AI search their own row, no modeling.
Attribution
Best Ecommerce Attribution Software 2026: Honest EU Guide
Ecommerce attribution software compared on what buyers ask: pricing and trials, lock-ins, EU hosting and GDPR, first-party pixel, order journeys, AI access.
Attribution
Affiliate Attribution for E-commerce: Stop Paying Twice for One Order
Affiliate attribution for e-commerce: how network click IDs work, why coupon sites take the last click, and how to catch orders claimed twice.
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Attribution
Bidding on Your Own Brand Name: What the Data Says
Bidding on your own brand name flatters ROAS while organic absorbs most clicks. Data from 225 geo tests, when brand bidding pays off, and how to test it.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales: what WooCommerce and Shopify show natively, why it is half the story, and how to see the campaign and keyword behind each order.
Attribution
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Attribution
Last-Touch Attribution for E-commerce
What last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution shows the full story behind a sale.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.