Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Category
Attribution
Attribution models, customer journeys and order-based attribution for online stores: first-touch, last-touch, linear and multi-touch explained on real orders.
Attribution
TrueROAS vs Enalitica: What a Verified Sale Really Means
TrueROAS vs Enalitica compared honestly: triangulated signals with AI MMM against order-level evidence, a fact-check of their comparison table, POAS, and pricing.
Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into your reports. Why Meta and your store disagree, why both numbers are useful, and how to read them side by side.
Attribution
Privacy-Safe Attribution: Replacing Last-Click Without Fingerprinting
Privacy-safe attribution defined properly: why last-click is dying, the four-layer stack that replaces it (consent-gated capture, order ledger, declared sources, MER), and a migration checklist.
Attribution
Self-Reported Attribution: When the Customer Tells You the Channel
Self-reported attribution explained honestly: how 'where did you hear about us' answers give TV, billboards, word of mouth and AI search their own row, without modeling.
Attribution
Best Ecommerce Attribution Software for EU Stores: An Honest Guide
Best ecommerce attribution software compared honestly: modeled vs order-based, GDPR and data residency, WooCommerce support, pricing, and where each tool wins.
Attribution
Affiliate Attribution for E-commerce: Stop Paying Twice for One Order
Affiliate attribution for e-commerce: how network click IDs work, why coupon sites take the last click, and how to catch orders claimed twice.
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Attribution
Bidding on Your Own Brand Name: What the Data Says
Bidding on your own brand name flatters ROAS while organic absorbs most clicks. Data from 225 geo tests, when brand bidding pays off, and how to test it.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Attribution
Last-Touch Attribution for E-commerce
Learn what last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution reveals the full story behind every sale.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.