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10 articles tagged "mcp"
Microsoft Ads attribution explained for store owners: the msclkid click id, UET, conversion windows, data-driven attribution since 2026, why Microsoft and Google both claim the same order, and how order-based attribution settles it with one click id.
ChatGPT ads attribution explained: the oppref click id, OpenAI's pixel and Conversions API, the attribution windows, why paid and free ChatGPT traffic look the same in GA4, what early advertisers found, and how order-based attribution tells a ChatGPT ad click from a free ChatGPT referral.
The Meta ads halo effect explained for store owners: why brand searches, organic and direct traffic rise with Meta spend, what the studies measured, why no store can put a number on it, and how to read the Meta row before cutting it.
How to optimize your ad budget as a store owner: four questions answered from orders and margins, when to raise, keep or cut, and how to check your agency.
Ecommerce product attribution answers which channel sells which product, at what margin. Why campaign ROAS hides it, how to read the product mix, and honest recommendation revenue.
Connect ChatGPT to your store data over MCP and ask plain questions: revenue, campaigns, customer journeys, won leads. Read-only, no customer personal data.
TrueROAS vs Enalitica, checked on TrueROAS's site, September 2026: revenue-based pricing, journey per order, MCP for your own AI, EU hosting. Where each wins.
Ecommerce attribution software compared on what buyers ask: pricing and trials, lock-ins, EU hosting and GDPR, first-party pixel, order journeys, AI access.
GA4 alternatives checked on vendor pages, September 2026: Matomo, Plausible, Umami, PostHog. Prices, real no-banner rules, EU hosting and what none can see.
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
