Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Tag
#attribution
20 articles tagged "attribution"
Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into your reports. Why Meta and your store disagree, why both numbers are useful, and how to read them side by side.
GA4
UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your whole team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator that checks links before they ship.
Tracking & CAPI
Unassigned Traffic in GA4: What It Means, How to Fix It
Unassigned traffic appears when GA4 sees a source and medium but no channel rule matches, usually a utm_medium it does not recognize. The exact rules and fixes.
Tracking & CAPI
Why Is My Direct Traffic So High? The Real Sources
Why is my direct traffic so high? Because GA4 files every session without a source as Direct: dark social, in-app browsers, untagged email, QR codes. The fixes.
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Tracking & CAPI
Shopify Attribution: What the Order Knows and What It Never Will
Shopify attribution writes the channel onto every order by itself, but rarely the campaign or click ID. What Shopify knows, the 30-day limit, the full picture.
Profit & POAS
Ecommerce Morning Routine: The 5-Minute Daily Check
A 5-minute ecommerce morning routine: month-to-date revenue and MER against the same days of last month, ad spend against your own targets, and the campaigns that break their own range. Decisions stay weekly.
GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase payoff.
GA4
How to Track AI Traffic in GA4 (ChatGPT, Gemini, Perplexity)
What GA4's new AI Assistant channel changed, how to set up AI traffic tracking step by step, the main gaps that remain, and what an order-based view shows that GA4 cannot: multi-touch AI revenue for stores and AI-triggered events for service businesses.
GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Comparisons
Northbeam Alternatives in 2026
Compare the 10 best Northbeam alternatives for e-commerce attribution. Honest pricing, minimum ad spend, platform support, and who each tool actually fits.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Comparisons
Triple Whale Alternatives in 2026
Compare the 10 best Triple Whale alternatives for e-commerce attribution. Side-by-side features, pricing, platform support, and GDPR compliance.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID Explained
Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.