Attribution
Customer Journey Tracking: Every Click From First Visit to Sale
Customer journey tracking on the level of one order or one enquiry: the first click, every session, the pages read, the time between touches and the outcome.
Tag
#attribution
20 articles tagged "attribution"
Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.
GA4
UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator for links.
Tracking & CAPI
Unassigned Traffic in GA4: What It Means, How to Fix It
Unassigned traffic appears when GA4 sees a source and medium but no channel rule matches, usually a utm_medium it does not recognize. The exact rules and fixes.
Tracking & CAPI
Why Is My Direct Traffic So High? The Real Sources
Why is my direct traffic so high? Because GA4 files every session without a source as Direct: dark social, in-app browsers, untagged email, QR codes. The fixes.
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Tracking & CAPI
Shopify Attribution: What the Order Knows and What It Never Will
Shopify attribution writes the channel onto every order by itself, but rarely the campaign or click ID. What Shopify knows, the 30-day limit, the full picture.
Profit & POAS
Ecommerce Morning Routine: The 5-Minute Daily Check
A 5-minute ecommerce morning routine: month-to-date revenue and MER against last month, spend against targets, and the campaigns outside their range.
GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase.
GA4
How to Track AI Traffic in GA4 (ChatGPT, Gemini, Perplexity)
What GA4's AI Assistant channel changed, how to set up AI traffic tracking, the gaps that remain, and what an order-based view adds.
GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Comparisons
Northbeam Alternatives 2026: Cheaper, Shopify, WooCommerce
Northbeam alternatives compared on vendor pricing (September 2026): cheaper tools for Shopify and WooCommerce, MMM options, AI access, and who each one fits.
Attribution
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
Comparisons
Triple Whale Alternatives for EU Brands in 2026
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID: Which One Google Sends and Why
gclid, gbraid and wbraid are Google Ads' three click IDs. Which one lands in your URL, why most clicks now carry two, and how to store all three.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.