Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.
Tag
#fbclid
3 articles tagged "fbclid"
Tracking & CAPI
Meta Conversions API (CAPI): Setup, Parameters, Dedup
Meta Conversions API (CAPI) explained: four required parameters, access token, event_id deduplication, 7-day event_time limit, plus what CAPI cannot measure.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.