Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.
Tag
#fbclid
3 articles tagged "fbclid"
Tracking & CAPI
Meta Conversions API (CAPI): The Complete E-Commerce Guide
Learn what the Meta Conversions API (CAPI) is, how it differs from the Meta Pixel, and how to set it up for your store. Covers deduplication, EMQ and privacy.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.