Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
Tag
#conversions-api
3 articles tagged "conversions-api"
Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.
Tracking & CAPI
Meta Conversions API (CAPI): Setup, Parameters, Dedup
Meta Conversions API (CAPI) explained: four required parameters, access token, event_id deduplication, 7-day event_time limit, plus what CAPI cannot measure.