Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Tag
#conversions-api
3 articles tagged "conversions-api"
Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.
Tracking & CAPI
Meta Conversions API (CAPI): The Complete E-Commerce Guide
Learn what the Meta Conversions API (CAPI) is, how it differs from the Meta Pixel, and how to set it up for your store. Covers deduplication, EMQ and privacy.