Tracking & CAPI
Unassigned Traffic in GA4: What It Means, How to Fix It
Unassigned traffic appears when GA4 sees a source and medium but no channel rule matches, usually a utm_medium it does not recognize. The exact rules and fixes.
Category
Tracking & CAPI
Server-side tracking and conversion APIs: Meta CAPI, Google click IDs, WooCommerce capture guides and deduplication done right.
Tracking & CAPI
Why Is My Direct Traffic So High? The Real Sources
Why is my direct traffic so high? Because GA4 files every session without a source as Direct: dark social, in-app browsers, untagged email, QR codes. The fixes.
Tracking & CAPI
WooCommerce Conversion Tracking: The Complete Guide
WooCommerce conversion tracking end to end: what Woo records by itself, where the click trail tears, plugins compared, and numbers from real stores.
Tracking & CAPI
Klaviyo Attribution: Real Orders, Generous Credit
Klaviyo attribution counts real orders but shares credit generously: 5-day window, opens and MPP. How the model works, what to change, what email really sold.
Tracking & CAPI
Shopify Attribution: What the Order Knows and What It Never Will
Shopify attribution writes the channel onto every order by itself, but rarely the campaign or click ID. What Shopify knows, the 30-day limit, the full picture.
Tracking & CAPI
Is Cookieless Tracking Legal? EU, US, Canada, Australia
Cookieless tracking usually means browser fingerprinting. The EU requires consent, while the US, Canada and Australia follow different rules. A sourced guide.
Tracking & CAPI
Conversion Tracking Audit: How Many Orders You Really See
A 30-minute conversion tracking audit: five numbers show how many orders your tracking really sees, where the rest disappear and when accuracy is enough to act.
Tracking & CAPI
Lead Source Tracking: See the Campaign Behind Every Enquiry
Lead source tracking for service businesses: why GA4 and gut feel disagree, how to see the channel, campaign and keyword behind every enquiry and call.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Tracking & CAPI
Meta CAPI Gateway: What It Is and When to Use It
Meta CAPI Gateway explained: how Meta's no-code Conversions API option works, what it costs, its browser-only blind spot, and when direct CAPI setup wins.
Tracking & CAPI
Meta CAPI in Server-Side GTM: Three Setups Compared
Meta CAPI in server-side GTM: three setups compared (custom HTTP tag, partner plugin, order-based capture), with trade-offs, costs, and where each fits.
Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Tracking & CAPI
Meta Conversions API (CAPI): The Complete E-Commerce Guide
Learn what the Meta Conversions API (CAPI) is, how it differs from the Meta Pixel, and how to set it up for your store. Covers deduplication, EMQ and privacy.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID Explained
Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.