GA4
UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your whole team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator that checks links before they ship.
Tag
#utm parameters
5 articles tagged "utm parameters"
Tracking & CAPI
Unassigned Traffic in GA4: What It Means, How to Fix It
Unassigned traffic appears when GA4 sees a source and medium but no channel rule matches, usually a utm_medium it does not recognize. The exact rules and fixes.
Tracking & CAPI
Why Is My Direct Traffic So High? The Real Sources
Why is my direct traffic so high? Because GA4 files every session without a source as Direct: dark social, in-app browsers, untagged email, QR codes. The fixes.
Tracking & CAPI
Klaviyo Attribution: Real Orders, Generous Credit
Klaviyo attribution counts real orders but shares credit generously: 5-day window, opens and MPP. How the model works, what to change, what email really sold.
GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase payoff.