GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase payoff.
Category
GA4
GA4 setup and hygiene guides: channel groups, unwanted referrals, bot traffic, AI traffic and UTM conventions that keep your reports honest.
GA4
How to Track AI Traffic in GA4 (ChatGPT, Gemini, Perplexity)
What GA4's new AI Assistant channel changed, how to set up AI traffic tracking step by step, the main gaps that remain, and what an order-based view shows that GA4 cannot: multi-touch AI revenue for stores and AI-triggered events for service businesses.
GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
GA4
How to Detect and Block Bot Traffic in GA4
GA4 showed 30,000 visits. Search Console showed 30. The gap was bots. How to spot bot traffic in GA4 and block it with Cloudflare before it skews your reports.