Advertising
Lead Response Time: Why the First 5 Minutes Win the Lead
Lead response time decides which enquiries become customers: what the 5-minute rule really says, when enquiries actually arrive, and how to see your own hours.
Tag
#ga4
8 articles tagged "ga4"
GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase payoff.
GA4
How to Track AI Traffic in GA4 (ChatGPT, Gemini, Perplexity)
What GA4's new AI Assistant channel changed, how to set up AI traffic tracking step by step, the main gaps that remain, and what an order-based view shows that GA4 cannot: multi-touch AI revenue for stores and AI-triggered events for service businesses.
GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
GA4
How to Detect and Block Bot Traffic in GA4
GA4 showed 30,000 visits. Search Console showed 30. The gap was bots. How to spot bot traffic in GA4 and block it with Cloudflare before it skews your reports.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.