Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.
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#meta ads
15 articles tagged "meta ads"
Meta Advantage+ Sales Campaigns: Where the Budget Goes
Meta Advantage+ sales campaigns lost the existing customer budget cap. How to exclude past buyers, when the automation works and how to verify real profit.
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales: what WooCommerce and Shopify show natively, why it is half the story, and how to see the campaign and keyword behind each order.
How View-Through Conversions Inflate ROAS
Meta counts view-through conversions: people who saw an ad and never clicked. Where they hide in Meta and Google reports, and how to measure ROAS without them.
POAS (Profit on Ad Spend): Meaning, Formula and Break-Even
POAS (profit on ad spend) is the profit your ads bring in divided by what they cost, so break-even is always 1.0. Meaning, formula, VAT and returns.
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Triple Whale Alternatives for EU Brands in 2026
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
Meta Conversions API (CAPI): Setup, Parameters, Dedup
Meta Conversions API (CAPI) explained: four required parameters, access token, event_id deduplication, 7-day event_time limit, plus what CAPI cannot measure.
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Last-Touch Attribution for E-commerce
What last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution shows the full story behind a sale.
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.