Tag
13 articles tagged "meta ads"
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.
Meta counts view-through conversions: people who saw an ad and never clicked. Where they hide in Meta and Google reports, and how to measure ROAS without them.
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Server-side tracking fixes the data your browser pixel loses. It is still an estimate. What CAPI and fingerprinting solve, what they don't, and where order-based attribution differs.
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Compare the 10 best Triple Whale alternatives for e-commerce attribution. Side-by-side features, pricing, platform support, and GDPR compliance.
Learn what the Meta Conversions API (CAPI) is, how it differs from the Meta Pixel, and how to set it up for your store. Covers deduplication, EMQ and privacy.
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Learn what last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution reveals the full story behind every sale.
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.
