Attribution
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
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In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.