Profit & POAS
Cost of Goods Sold: The One Field Almost No Online Store Fills In
Cost of goods sold is the field almost no online store fills in. Why the blank COGS field breaks margin, POAS and break-even ROAS, and the 15-minute fix.
Tag
#ecommerce
16 articles tagged "ecommerce"
Advertising
Negative Keywords in Google Ads: Stop Paying for Clicks That Never Buy
How to pick negative keywords that cut real waste without killing terms that quietly assist sales: a 10-minute audit, thresholds and three mistakes.
GA4
PayPal Is Not Your Best Marketing Channel: How to Set Up Unwanted Referrals in GA4
When shoppers return from PayPal or Klarna, GA4 credits the gateway with the sale. How to set up unwanted referrals in GA4 and fix attribution in 5 minutes.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Profit & POAS
Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Comparisons
Northbeam Alternatives 2026: Cheaper, Shopify, WooCommerce
Northbeam alternatives compared on vendor pricing (September 2026): cheaper tools for Shopify and WooCommerce, MMM options, AI access, and who each one fits.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
Comparisons
Triple Whale Alternatives for EU Brands in 2026
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Attribution
Last-Touch Attribution for E-commerce
What last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution shows the full story behind a sale.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID: Which One Google Sends and Why
gclid, gbraid and wbraid are Google Ads' three click IDs. Which one lands in your URL, why most clicks now carry two, and how to store all three.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.