Profit & POAS
How to Optimize Your Ad Budget From Real Orders
How to optimize your ad budget as a store owner: four questions answered from orders and margins, when to raise, keep or cut, and how to check your agency.
Tag
#mer
4 articles tagged "mer"
Profit & POAS
How to Evaluate Marketing Agency Performance: Owner's Guide
How to evaluate marketing agency performance: transparency first, ROAS, MER, CAC and POAS in plain words, and three numbers that show progress.
Profit & POAS
Ecommerce Morning Routine: The 5-Minute Daily Check
A 5-minute ecommerce morning routine: month-to-date revenue and MER against last month, spend against targets, and the campaigns outside their range.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.