Profit & POAS
How to Optimize Your Ad Budget From Real Orders
How to optimize your ad budget as a store owner: four questions answered from orders and margins, when to raise, keep or cut, and how to check your agency.
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Profit & POAS
Profit metrics for e-commerce: POAS, MER, COGS, customer lifetime value and the math that separates revenue growth from actual profit.
Profit & POAS
How to Evaluate Marketing Agency Performance: Owner's Guide
How to evaluate marketing agency performance: transparency first, ROAS, MER, CAC and POAS in plain words, and three numbers that show progress.
Profit & POAS
Ecommerce Morning Routine: The 5-Minute Daily Check
A 5-minute ecommerce morning routine: month-to-date revenue and MER against last month, spend against targets, and the campaigns outside their range.
Profit & POAS
Ecommerce Growth Plateau: Why Your Store Is Stuck
An ecommerce growth plateau has a math behind it: churn eats new customers, marginal ROAS decays. Four order signals show the ceiling and how to raise it.
Profit & POAS
Customer Acquisition Cost: Find Your Real Ceiling
Customer acquisition cost benchmarks for ecommerce disagree wildly and keep climbing. How to compute your allowable CAC from your own cohorts, not benchmarks.
Profit & POAS
First Purchase Discounts: Do Those Customers Return?
First purchase discounts win the order, but do those customers ever pay full price again? The margin math, the research, and how to test it on your own cohorts.
Profit & POAS
Measure Marketing Performance With Three Numbers You Own
Measure marketing performance with three numbers from your own orders: profit on ad spend, cost of a new customer and assisted profit. Agency or in-house.
Profit & POAS
Cost of Goods Sold: The One Field Almost No Online Store Fills In
Cost of goods sold is the field almost no online store fills in. Why the blank COGS field breaks margin, POAS and break-even ROAS, and the 15-minute fix.
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Profit & POAS
Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.