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4 articles tagged "cac"
How to evaluate marketing agency performance without guessing: transparency as the first criterion, a plain-language glossary of ROAS, MER, CAC and POAS with formulas, and three numbers where progress shows over months.
An ecommerce growth plateau has a math behind it: churn eats new customers, marginal ROAS decays. Four signals in your orders show your ceiling and how to raise it.
Customer acquisition cost for ecommerce averages 68 to 84 dollars and keeps climbing. How to compute your allowable CAC from your own cohorts, not benchmarks.
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.
