Profit & POAS
First Purchase Discounts: Do Those Customers Return?
First purchase discounts win the order, but do those customers ever pay full price again? The margin math, the research, and how to test it on your own cohorts.
Tag
#customer lifetime value
2 articles tagged "customer lifetime value"
Profit & POAS
Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.