Attribution
TrueROAS vs Enalitica: What a Verified Sale Really Means
TrueROAS vs Enalitica compared honestly: triangulated signals with AI MMM against order-level evidence, a fact-check of their comparison table, POAS, and pricing.
Tag
#poas
10 articles tagged "poas"
Attribution
Best Ecommerce Attribution Software for EU Stores: An Honest Guide
Best ecommerce attribution software compared honestly: modeled vs order-based, GDPR and data residency, WooCommerce support, pricing, and where each tool wins.
Advertising
When to Pause a Google Ads Campaign: Rules, Not Gut Feel
When to pause a Google Ads campaign, decided by rules: clean weeks, break-even POAS, four verdicts with thresholds, and a countdown instead of panic.
Advertising
Black Friday Ads: Record ROAS, Vanishing Profit
Black Friday ads show the best ROAS of the year while profit disappears into discounts and returns. Margin math, new-customer share and bidding in the spike.
Profit & POAS
How to Evaluate Marketing Agency Performance: Owner's Guide
How to evaluate marketing agency performance without guessing: transparency as the first criterion, a plain-language glossary of ROAS, MER, CAC and POAS with formulas, and three numbers where progress shows over months.
Profit & POAS
Measure Marketing Performance With Three Numbers You Own
Measure marketing performance with three numbers from your own orders: profit on ad spend, cost of a new customer and assisted profit. Agency or in-house.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Profit & POAS
Cost of Goods Sold: The One Field Almost No Online Store Fills In
Cost of goods sold is the field almost no online store fills in. Why the blank COGS field breaks margin, POAS and break-even ROAS, and the 15-minute fix.
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.