Profit & POAS
Cost of Goods Sold: The One Field Almost No Online Store Fills In
Cost of goods sold is the field almost no online store fills in. Why the blank COGS field breaks margin, POAS and break-even ROAS, and the 15-minute fix.
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#cogs
2 articles tagged "cogs"
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.