Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.
Tag
#roas
15 articles tagged "roas"
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Profit & POAS
How to Evaluate Marketing Agency Performance: Owner's Guide
How to evaluate marketing agency performance: transparency first, ROAS, MER, CAC and POAS in plain words, and three numbers that show progress.
Attribution
Bidding on Your Own Brand Name: What the Data Says
Bidding on your own brand name flatters ROAS while organic absorbs most clicks. Data from 225 geo tests, when brand bidding pays off, and how to test it.
Profit & POAS
Measure Marketing Performance With Three Numbers You Own
Measure marketing performance with three numbers from your own orders: profit on ad spend, cost of a new customer and assisted profit. Agency or in-house.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Advertising
How View-Through Conversions Inflate ROAS
Meta counts view-through conversions: people who saw an ad and never clicked. Where they hide in Meta and Google reports, and how to measure ROAS without them.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Comparisons
Northbeam Alternatives 2026: Cheaper, Shopify, WooCommerce
Northbeam alternatives compared on vendor pricing (September 2026): cheaper tools for Shopify and WooCommerce, MMM options, AI access, and who each one fits.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.
Attribution
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Comparisons
Triple Whale Alternatives for EU Brands in 2026
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.