Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into your reports. Why Meta and your store disagree, why both numbers are useful, and how to read them side by side.
Tag
#roas
15 articles tagged "roas"
Attribution
Advertising Incrementality: What Would Sell Without the Ads
Advertising incrementality asks what would sell without the ads. The eBay and Airbnb experiments, test limits for small stores, five signals from orders.
Profit & POAS
How to Evaluate Marketing Agency Performance: Owner's Guide
How to evaluate marketing agency performance without guessing: transparency as the first criterion, a plain-language glossary of ROAS, MER, CAC and POAS with formulas, and three numbers where progress shows over months.
Attribution
Bidding on Your Own Brand Name: What the Data Says
Bidding on your own brand name flatters ROAS while organic absorbs most clicks. Data from 225 geo tests, when brand bidding pays off, and how to test it.
Profit & POAS
Measure Marketing Performance With Three Numbers You Own
Measure marketing performance with three numbers from your own orders: profit on ad spend, cost of a new customer and assisted profit. Agency or in-house.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Advertising
How View-Through Conversions Inflate ROAS
Meta counts view-through conversions: people who saw an ad and never clicked. Where they hide in Meta and Google reports, and how to measure ROAS without them.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Comparisons
Northbeam Alternatives in 2026
Compare the 10 best Northbeam alternatives for e-commerce attribution. Honest pricing, minimum ad spend, platform support, and who each tool actually fits.
Profit & POAS
Blended ROAS and MER, Explained
What blended ROAS and MER are, how to calculate them, why they survive the attribution crisis, and how to set a target from your margin. With a free calculator.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Comparisons
Triple Whale Alternatives in 2026
Compare the 10 best Triple Whale alternatives for e-commerce attribution. Side-by-side features, pricing, platform support, and GDPR compliance.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.