Advertising
When to Pause a Google Ads Campaign: Rules, Not Gut Feel
When to pause a Google Ads campaign, decided by rules: clean weeks, break-even POAS, four verdicts with thresholds, and a countdown instead of panic.
Tag
#google ads
24 articles tagged "google ads"
Advertising
Demand Gen Campaigns: Where They Serve, What You Measure
Demand Gen campaigns run on YouTube, Discover and Gmail. Where Display hides in the settings, how Google counts engaged views and what real orders prove.
Advertising
AI Max for Search: What Switches On by Itself in September
AI Max for Search campaigns switches on automatically in September 2026. Which campaigns are affected, how to avoid the upgrade, and how to audit what it buys.
Advertising
Performance Max Campaigns: Controls and the Brand Leak
Performance Max campaigns quietly serve your own brand searches. What you still control, how to set brand exclusions and how to verify PMax on your orders.
Attribution
Bidding on Your Own Brand Name: What the Data Says
Bidding on your own brand name flatters ROAS while organic absorbs most clicks. Data from 225 geo tests, when brand bidding pays off, and how to test it.
Attribution
Assisted Conversions: Check Them Before You Pause a Campaign
Assisted conversions explained: why a low-ROAS campaign may be opening half your sales journeys, how to see assists in GA4, and the checklist before pausing.
Advertising
Lead Response Time: Why the First 5 Minutes Win the Lead
Lead response time decides which enquiries become customers: what the 5-minute rule really says, when enquiries actually arrive, and how to see your own hours.
Tracking & CAPI
Lead Source Tracking: See the Campaign Behind Every Enquiry
Lead source tracking for service businesses: why GA4 and gut feel disagree, how to see the channel, campaign and keyword behind every enquiry and call.
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Advertising
Negative Keywords in Google Ads: Stop Paying for Clicks That Never Buy
How to pick negative keywords that cut real waste without killing terms that quietly assist sales: the 10-minute audit, thresholds, the three mistakes, and what per-term negatives can no longer reach.
Advertising
How View-Through Conversions Inflate ROAS
Meta counts view-through conversions: people who saw an ad and never clicked. Where they hide in Meta and Google reports, and how to measure ROAS without them.
Profit & POAS
POAS: The Metric That Tells You If Your Ads Actually Make Money
ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.
Comparisons
Northbeam Alternatives in 2026
Compare the 10 best Northbeam alternatives for e-commerce attribution. Honest pricing, minimum ad spend, platform support, and who each tool actually fits.
Attribution
Ecommerce Attribution: The Complete Guide
What ecommerce attribution is, why pixel-based tracking breaks, how Google and Meta count differently, and why order-based attribution gives one number you can defend.
Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.
Comparisons
Triple Whale Alternatives in 2026
Compare the 10 best Triple Whale alternatives for e-commerce attribution. Side-by-side features, pricing, platform support, and GDPR compliance.
Attribution
Linear Attribution for E-commerce
Learn what linear attribution is, how it splits credit equally, why Google removed it, and how order-based attribution gives you accurate multi-touch data.
Attribution
First-Touch Attribution for E-commerce
Learn what first-touch attribution is, when it works, where it fails, and how order-based attribution gives you accurate first-touch data per order.
Attribution
Last-Touch Attribution for E-commerce
Learn what last-touch attribution is, why ad platforms default to it, where it misleads, and how order-based attribution reveals the full story behind every sale.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
GCLID vs GBRAID vs WBRAID Explained
Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.
Attribution
Ad Attribution by Country in 2026
Ad attribution by country varies with cookie consent laws. See how much data you keep in each market, from near-100% in the US to under 40% in France.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.