Tracking & CAPI
WooCommerce Conversion Tracking: The Complete Guide
WooCommerce conversion tracking end to end: what Woo records by itself, where the click trail tears, plugins compared, and numbers from real stores.
Tag
#order attribution
3 articles tagged "order attribution"
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.