Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales: what WooCommerce and Shopify show natively, why it is half the story, and how to see the campaign and keyword behind each order.
Tag
#woocommerce
9 articles tagged "woocommerce"
Profit & POAS
Cost of Goods Sold: The One Field Almost No Online Store Fills In
Cost of goods sold is the field almost no online store fills in. Why the blank COGS field breaks margin, POAS and break-even ROAS, and the 15-minute fix.
Tracking & CAPI
Why Half Your WooCommerce Orders Say "Direct" (and How to Fix It)
Why WooCommerce orders say Direct: the built-in Order Attribution cookie is session-only, so returning buyers lose their traffic source. Fixes and limits.
Comparisons
Northbeam Alternatives 2026: Cheaper, Shopify, WooCommerce
Northbeam alternatives compared on vendor pricing (September 2026): cheaper tools for Shopify and WooCommerce, MMM options, AI access, and who each one fits.
Attribution
Ecommerce Attribution: Why Meta, Google, GA4 Never Add Up
In Enalitica's data, Meta and Google Ads reported as many conversions as stores had orders. What ecommerce attribution is, which model fits, how to reconcile.
Attribution
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.
Comparisons
Triple Whale Alternatives for EU Brands in 2026
Triple Whale alternatives checked on vendor pricing pages, September 2026: free, cheaper, EU-hosted, profit tracking, what replaces Moby. Where we lose, too.
Attribution
Multi-Touch Attribution for E-commerce
Learn how multi-touch attribution models work, why traditional tracking is breaking, and how order-based attribution gives e-commerce stores the full picture.
Tracking & CAPI
How to Capture GCLID & FBCLID in WooCommerce
WooCommerce doesn't save Click IDs by default. Learn three methods to capture GCLID/FBCLID for order-level attribution, with GDPR compliance guidance.