Tracking & CAPI
GCLID vs GBRAID vs WBRAID Explained
Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.
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Google Ads now uses three different click IDs. Learn what gclid, gbraid, and wbraid are, how they differ, and why capturing all three matters for attribution.