Tracking & CAPI
Klaviyo Attribution: Real Orders, Generous Credit
Klaviyo attribution counts real orders but shares credit generously: 5-day window, opens and MPP. How the model works, what to change, what email really sold.
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#klaviyo
2 articles tagged "klaviyo"
GA4
Email UTM Tracking: Why Your Newsletter Gets Less Credit Than It Deserves
Email UTM tracking done right: a 5-row convention for Klaviyo and Mailchimp, the mistakes that send newsletter revenue to Direct, and the repeat-purchase payoff.