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2 articles tagged "how did you hear about us"

Self-Reported Attribution: When the Customer Tells You the Channel

Self-reported attribution explained honestly: how 'where did you hear about us' answers give TV, billboards, word of mouth and AI search their own row, without modeling.

August 26, 2026 #self-reported attribution #post-purchase survey #how did you hear about us

Tracking & CAPI

Lead Source Tracking: See the Campaign Behind Every Enquiry

Lead source tracking for service businesses: why GA4 and gut feel disagree, how to see the channel, campaign and keyword behind every enquiry and call.

July 28, 2026 #lead source tracking #service business #lead attribution

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