Attribution
Self-Reported Attribution: When the Customer Tells You the Channel
Self-reported attribution explained: how 'where did you hear about us' gives TV, billboards, word of mouth and AI search their own row, no modeling.
Tag
#how did you hear about us
2 articles tagged "how did you hear about us"
Tracking & CAPI
Lead Source Tracking: See the Campaign Behind Every Enquiry
Lead source tracking for service businesses: why GA4 and gut feel disagree, how to see the channel, campaign and keyword behind every enquiry and call.