• Furniture E-commerce, Slovenia "We saw our ads actually perform really well. So we increased the budget by 50%."
Opremisidom is a Slovenian furniture e-commerce store. Before Enalitica: GA4 showed channel totals, but which campaign drove which order? No way to tell. Hours spent every week trying to piece together what worked.
After Enalitica: multi-touch attribution revealed above-average ROAS and CPA across campaigns. The team scaled ad spend by over 50% with confidence. Enalitica also adapted additional features to their workflow, including VASCO ERP integration and long-term GSC data storage.
Before Enalitica
Too much manual work. No visibility into what actually drives revenue. Sound familiar?
No idea which ads actually worked
GA4 showed channel totals, but which campaign drove which order? No way to tell. Budget decisions were based on guesswork.
Hours spent analyzing ad performance
Jumping between GA4, Google Ads, and Meta to piece together what worked. A few hours every week, still no clear answers.
Cross-sell patterns invisible
Customers bought across categories, but there was no way to see which ads triggered cross-sell behavior.
Manual VASCO entry ate hours
Delivery notes and receipts meant manual copying between systems. Hours lost every week.
Google deleted keyword history
16 months of data. 1,000 queries max. Year-over-year SEO analysis was impossible.
Competitor prices checked manually
Browsing competitor websites, noting prices in spreadsheets. Every week.
With Enalitica
Customized for their workflow. Measurable results from day one.
Real ROAS per campaign
Every tracked order matched to its source campaign and keyword. Actual revenue, not GA4 estimates. The data showed ads performed far better than expected.
50%+ budget increase with confidence
Multi-touch attribution revealed above-average ROAS and CPA. The team scaled ad spend by over 50%, backed by real order data.
Cross-sell patterns visible
Attribution data revealed which campaigns drove cross-category purchases. Insights that were impossible to extract from GA4 alone.
Attribution research in seconds, not hours
No more jumping between tools. One dashboard shows what works. Strategy adjustments happen immediately, not after weekly analysis sessions.
VASCO and GSC as custom add-ons
Enalitica adapted to their workflow: one-click VASCO delivery notes, 30K+ GSC keywords stored for years. Features built around their specific needs.
Competitor prices tracked automatically
Automatic monitoring replaced manual spreadsheet work. Side-by-side price comparison on demand.
Before vs. After Comparison
| Metric | Before | After |
|---|---|---|
| Sales attribution | Channel totals only | Per order, per campaign, per keyword |
| ROAS visibility | GA4 estimates | Real revenue matched to ads |
| Ad budget | Based on guesswork | Increased 50%+ with confidence |
| Attribution research | 3+ hours weekly across tools | Seconds in one dashboard |
| Cross-sell insight | Not visible | Patterns clear per campaign |
| VASCO entry (add-on) | Hours of manual work weekly | One-click automation |
| SEO data (GSC add-on) | 16 months, 1,000 queries | 5 years, 30,000+ queries |
What Opremisidom Says
"Even though I know tools like GA4, GSC, and Google Ads quite well, before using Enalitica I could only extract limited data about advertising performance on a monthly basis. Running a store simply doesn't leave time for in-depth analysis of each tool. Now I know exactly where each order comes from. I can also clearly see cross-sell patterns, which were very difficult to analyze before."
"Since I started using Enalitica, I've saved an enormous amount of time. The VASCO integration has dramatically sped up creating receipts and delivery notes."
Key Takeaways
Real data led to a 50%+ budget increase
Multi-touch attribution showed ads performed above average. The team scaled ad spend with confidence, knowing exactly which campaigns drove revenue and at what cost.
Hours of attribution research eliminated
No more jumping between GA4, Google Ads, and Meta every week. One dashboard, immediate answers. Strategy adjustments happen in real time, not after hours of analysis.
Platform adapted to their workflow
Beyond attribution, Enalitica was customized with add-ons for their specific needs: VASCO ERP integration, GSC data retention, and competitor price tracking.
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