Advertising
Black Friday Ads: Record ROAS, Vanishing Profit
Black Friday ads show the best ROAS of the year while profit disappears into discounts and returns. Margin math, new-customer share and bidding in the spike.
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1 article tagged "discounts"
Black Friday ads show the best ROAS of the year while profit disappears into discounts and returns. Margin math, new-customer share and bidding in the spike.