A free guide for service businesses
Which ads bring customers?
Google and Meta count enquiries. You live from customers who sign. For installers, windows and doors, clinics, schools and B2B: why the numbers never match and how to check which ad brings the business.
PDF · 18 pages · 15-minute read
What you will learn
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6
conversions for one customer
Mark fills in a form, taps your number, sees Instagram and calls from a Google ad. Five weeks later he signs for €11,400. No platform hears about the contract.
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768
conversions that became 47 customers
Performance Max at the demo clinic. Cost per enquiry ranks campaigns differently from cost per customer.
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15 days
for half of customers to decide
A campaign judged after one week has no customers yet, even if it will have the best. Judge only enquiries old enough.
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37%
of customers from Meta come back
The first deal is only the start. Which channel brings customers who return, the platforms credit to nobody.
PDF · 18 pages · 15-minute read
In the guide
Written by Tilen Ledic. For fifteen years I have run a business that lives from ads. The examples use a demo clinic: a made-up business, a real scenario, the one we see with installers, schools and clinics.
Download the PDF- 01One enquiry, counted four times
- 02Six reasons the numbers never match
- 03Google Ads
- 04Meta
- 05Google Analytics 4
- 06Two five-minute tests
- 07Which campaigns bring customers
- 08Customers who come back
- 09Send Google customers, not forms
- 10What Enalitica does differently
- 11Setup and your CRM
- 12Prices
A few pages
Check it on your own enquiries.
We capture the enquiries, and for each one you see where it came from and what the customer read. Once you decide to work with us, we connect your CRM free of charge.
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