Attribution
ChatGPT Ads Attribution: How OpenAI Counts a Conversion and How Your Orders Count It
ChatGPT ads attribution explained: the oppref click id, OpenAI's pixel and Conversions API, the attribution windows, why paid and free ChatGPT traffic look the same in GA4, what early advertisers found, and how order-based attribution tells a ChatGPT ad click from a free ChatGPT referral.