Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.
Tag
1 article tagged "conversion adjustments"
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.