Attribution
Microsoft Ads Attribution: How Bing Counts a Conversion and What Your Orders Say
Microsoft Ads attribution: the msclkid click id, UET, conversion windows, data-driven attribution, and how orders settle Microsoft versus Google claims.
Tag
#conversion tracking
3 articles tagged "conversion tracking"
Attribution
ChatGPT Ads Attribution: How OpenAI Counts a Conversion and How Your Orders Count It
ChatGPT ads attribution: the oppref click id, OpenAI's windows, why paid and free ChatGPT look alike in GA4, and how orders tell them apart.
Tracking & CAPI
How Meta, Google, and Enalitica Count Conversions
Meta, Google, and Enalitica count conversions differently. Same orders, three ROAS numbers. Here is why and which to trust for spend decisions.