Advertising
Black Friday Ads: Record ROAS, Vanishing Profit
Black Friday ads show the best ROAS of the year while profit disappears into discounts and returns. Margin math, new-customer share and bidding in the spike.
Tag
#smart bidding
2 articles tagged "smart bidding"
Profit & POAS
POAS vs ROAS: How Returns Quietly Flip the Right Decision
POAS vs ROAS: two campaigns with identical ROAS can deserve opposite decisions once returns enter the math. How POAS counts refunds and corrects Google Ads.