GA4
UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator for links.
Tag
#utm_medium
2 articles tagged "utm_medium"
Tracking & CAPI
Unassigned Traffic in GA4: What It Means, How to Fix It
Unassigned traffic appears when GA4 sees a source and medium but no channel rule matches, usually a utm_medium it does not recognize. The exact rules and fixes.