GA4
UTM Naming Convention: One Page That Keeps Every Report Clean
A UTM naming convention your whole team can follow: which mediums GA4 accepts, a copy-paste standard for every channel, and a validator that checks links before they ship.
Tag
#campaign tracking
2 articles tagged "campaign tracking"
Attribution
Which Ads Drive Sales? See the Campaign Behind Every Order
Which ads drive sales is a question your order screen should answer: what WooCommerce and Shopify show natively, why it is only half the story, and how to see the campaign, keyword and journey behind each order.