Tag

#profit-tracking

2 articles tagged "profit-tracking"

Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth

Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.

July 21, 2026 #customer-lifetime-value #ltv #cac

Profit & POAS

POAS: The Metric That Tells You If Your Ads Actually Make Money

ROAS measures revenue, not profit. POAS divides real profit by ad spend, so break-even is always 1.0. What it is, why it matters in 2026, and how to use it.

July 19, 2026 #poas #profit-on-ad-spend #roas

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