Profit & POAS
Customer Acquisition Cost: Find Your Real Ceiling
Customer acquisition cost for ecommerce averages 68 to 84 dollars and keeps climbing. How to compute your allowable CAC from your own cohorts, not benchmarks.
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#cac payback
2 articles tagged "cac payback"
Profit & POAS
Customer Lifetime Value, Without the Myths: Cohorts, CAC Payback and What a Customer Is Really Worth
Customer lifetime value is the most misquoted number in e-commerce. How cohort tables work, what real repeat-purchase data says, and what to pay per customer.