Privacy-Safe Attribution: Replacing Last-Click Without Fingerprinting
Privacy-safe attribution defined properly: why last-click is dying, the four-layer stack that replaces it, and a migration checklist for stores.
Tag
#fingerprinting
2 articles tagged "fingerprinting"
Server-Side Tracking vs Order-Based Attribution
Server-side tracking fixes what the browser pixel loses, yet it is still an estimate. What CAPI solves, what it does not, and where orders differ.