Attribution
Modeled Conversions vs Real Orders: See Both Sides
Modeled conversions are estimates platforms blend into reports. Why Meta and your store disagree, why both numbers matter, how to read them side by side.
Tag
#consent mode
3 articles tagged "consent mode"
Attribution
Privacy-Safe Attribution: Replacing Last-Click Without Fingerprinting
Privacy-safe attribution defined properly: why last-click is dying, the four-layer stack that replaces it, and a migration checklist for stores.
Tracking & CAPI
WooCommerce Conversion Tracking: The Complete Guide
WooCommerce conversion tracking end to end: what Woo records by itself, where the click trail tears, plugins compared, and numbers from real stores.